In order to carry out the national mission on a local level, AIGA DFW has created the following strategic goals:
Meet the demands of the design community.
Professional development never ends. For both green and seasoned designers, AIGA DFW will be a resource for ensuring a career that is continually improving and motivating. Our chapter’s commitment is to give emerging designers the tools they need to succeed and increase our efforts to represent and provide programming that specifically appeals to mid- and senior- levels as well as other affinity groups in the community.
Make a better mark in the design and business community.
We strive to impact the local design community while making a mark at the national level. We aim to increase awareness of AIGA DFW and communicate its importance as an organization. All touchpoints should show the value of AIGA membership as an investment in our long-term careers.
Reflect best practices.
As part of our focus on increasing awareness of design and its value, to the business community, society and culture, it is our responsibility to reflect best practices — as individuals as well as an organization. We aim to be a model organization, in our structure, operations and transparency. It is also our responsibility to communicate and adhere to the national standards of business and ethics set forth by the national organization.
Provide a channel for active engagement.
AIGA DFW is 100% volunteer-run. We aim to empower volunteers and recognize the importance of their dedication, while encouraging ascension to leadership positions within the organization. We also work closely with our partners in crafting relevant and rewarding programming to the greater design community.
Communicate the value of design to the community.
We produce our own programming and support national AIGA efforts to demonstrate how good design benefits businesses, organizations, brands, and communities. We find new areas of inspiration and collaboration, broadening our horizons in everything we do, be it programming, governance, membership, communication, or partnership.
Help nurture grassroots organizations.
We believe in partnerships with other organizations of similar focus, enabling our members to utilize their design and leadership skills while making a significant impact in the community.
