Willie Baronet was the owner / creative director of GroupBaronet from 1992-2006. His work has been featured in CA, Graphis, AIGA, NY Art Directors, The One Show, Print, Annual Report Trends, The Type Directors Club among others. In 2013 Willie recieved the AIGA Fellow award. He is a public speaker (including TEDxSMU) and judge of many creative competitions (including the prestigious Communication Arts Annual). Willie is currently the Stan Richards Professor of Creative Advertising at SMU’s Temerlin Advertising Institute.