Digital technology has advanced modern marketing -- it’s all about targeting and personalization. Digital is flexible and adaptable, yet can’t compete with the experience of holding a stunningly crafted printed design.
Learn how big brands are using digital printing to create amazing experiences for their customers; like Eye magazine printing 8,000 individually personalized covers for their readers, or Japanese gum brand XYLITOL, who generated 20 Million customized gum wrappers to celebrate their 20th anniversary.
Modern digital printing marries all the personalization and targeting of digital media with the experiential qualities previously found only in high-end printing. Print has always included compromises, like limited color gamut, paper choices, and applications; but no longer.
Digital Printing has come of age. Come learn how to design for it.
*Seating for this workshop is limited! Blanks will be printing custom posters and coasters for participants who provide their files in advance of the workshop. File guidelines/specs will be sent to participants after registration.
Your registration constitutes permission to use photos, audio and video recording taken of you at the event for promotional and educational purposes in connection with AIGA, corresponding publications, archives, and online. Ticket rates are based on AIGA membership status at the time of registration. AIGA Memberships are non-transferable.