IBM is on a mission to bring human-centered design to their thousands of products and service experiences. To accomplish this goal, they’ve opened 30 design studios worldwide in which designers, engineers, consultants, product managers, clients, and users collaborate on new approaches to impacting humanity in ways that matter and endure.
While most creative professionals are familiar with commonly-practiced design thinking framework, it takes skill and dedication to practice design thinking and succeed in application at scale. Since IBM has thousands of products affecting billions of lives, they’ve developed their own unique approach, and are practicing design at a level of complexity never attempted before.
In this AIGA workshop, IBM Design Thinking Facilitators will share their unique approach to design thinking. Come engage in a series of activities while learning methodologies that you can immediately implement to improve your own practice. Whether you’re a creative director, solo practitioner, in-house creative, or studio designer, you will discover valuable strategies that can improve the caliber of your work and career by taking this deep dive into IBM Design Thinking.
Seats are limited, please reserve yours today.